Many businesses and people looking for the best way to be effective on social media eventually find themselves asking – when is the best time to send a message out into the world? It turns out that there isn’t a one-size-fits-all answer.
The best time really depends on what you are trying to do with your social media communications. An article posted today on the Ragan website offers an infographic on this topic: Saturday is the best day for social media engagement. Embedded in the graphic are answers to a few of these common questions.
The takeaways include:
- In general, on Mondays through Fridays, most posts are made between 1-4 p.m.
- As the article title suggests, Saturday is the best day to interact with social media users
- The reach for your social media posts multiplies with the number of tools you post on
But even these tips are too simple and deserve more scrutiny depending on your goals for using social media. As an example, you may find that your community of social media friends or users is too busy with life on the weekends to make Saturdays a realistic target for social media engagement. Or, if your Twitter feed focuses on posting news or commentary as events happen, those priorities will override the general guidelines of when it is best to post.
To be effective communicating and engaging a community on social media you have to make a plan and establish clear goals and milestones to measure your success over time. Many of the fundamentals of successful communications apply on social media as well.