Have you resolved to update the image of your business in 2013? One easy first step is to roll out a new design for your business cards. Lifehacker offers their take on the five best business card printing companies.
Like many other people, I made a switch a few weeks ago to begin using Flickr to share my photos, after using Instagram for most of 2012. Whether this is a good of bad choice for you and your business or brand is a matter of personal preference and whether you believe that you can reach the audience you need to connect with using either service. Both services make it easy to share photos to your Facebook and Twitter accounts, but in my experience it seems that there is still a larger community on Instagram than on Flickr at this point.
To be clear, I haven’t decided whether I will completely delete my Instagram account, but even after they attempted to clarify their new Terms of Service, this still feels like a good opportunity to re-examine which community I want to participate in during 2013.
I have noticed a few key changes in the way I use Flickr versus how I used Instagram. Because of the interface and focus of Instagram, like many other users, I tended to use filters to alter my images more on Instagram than I do when using Flickr. Flickr does offer easy-to-use filters and editing features, but I find that when I am working with a well-composed, full-frame photo rather than an artificially square photo, I tend to let the image speak for itself, without filters.
My evaluation a few weeks after making this switch is simply that Flickr feels more polished and professional than Instagram. My use may vary over time, though.
You can see my Flickr feed for how this evolves.
Have you made the switch from using Instagram to another photo sharing tool? Does it even make sense for your business or brand to do so?
We’re in the season of list articles and infographics, but this graph holds some interesting information about what social media users shared the most during 2012. It’s worth a look.
The approaching new year offers an opportunity to assess your communications efforts and set new goals for 2013. If your communication and brand awareness campaigns include blogging, this is the perfect time to set targets for things such as reframing the focus of your content, finding new ways to measure the impact of your posts or how many posts you want to make each week. When you are setting these goals, remember that your posts will be noticed and read more often if they are posted between noon and 4 p.m. on weekdays, or on Saturdays.
As for creating a strategy itself, one tip is to plot out the topics you want to be sure to cover each month of the year and then use an outline or mindmap to ensure that you hit on each of the topics in your strategy. Lists, outlines and mindmaps are your friends when it comes to ensuring a focused communication strategy – whether your communication channel is on a blog, social media, news release, through advertising buys or any other means.
What are your communication goals for 2013?
The lawyers over at Instagram caused a major ruckus for the users of the popular social media and photo sharing tool yesterday when Instagram released new Terms of Service language that made it appear that beginning in January, users’ photos might be used in advertisements without any notification or profit sharing for the photographers who took the photos. This morning, this led to a host of Facebook and Twitter posts in my feeds about people bailing on Instagram and giving the new Flickr apps a chance as an alternative.
The folks at Instagram hope you’ll wait and reconsider. A few minutes ago they posted a blog piece – Thank you, and we’re listening.
We will see if this clarifying blog post will help stem the tide of defections from Instagram, but this whole incident is a great reminder that when it comes to building a social media presence for your company, government or idea, you can’t afford to put all of your resources in one tool.
After all of the hubbub about Instagram photos no longer appearing in Twitter feeds, I have to note that if you choose to use Flickr as your online photo tool of choice and you share one of your photos on Facebook, your photo won’t look the same as the original. I am spending a little bit of time this morning looking at the new Flickr app for iPhones and iPads, and I couldn’t resist sharing a photo to Facebook. And, alas, the resulting photo on my timeline is squared off like an Instagram photo, even though the original is not square.
Although the photos from Flickr are square, at least you can rest assured that your photos will display in your timeline and the feeds of those who have friended you on Facebook. Silver linings.
As for the new Flickr app itself, the app seems to work pretty well. Like Instagram, it doesn’t take advantage of the larger screen space on the iPad, instead offering a tiny, iPhone-sized application in a sea of wasted screen space. But the app still looks good if you hit the 2X button and use it that way. And of course, the app offers a slew of filters and editing features to help you maximize your images before you share them either with the Flickr community or through Facebook, Twitter or Tumblr. I will play with the app a little more in the coming days and weeks.
Seth Long, who I follow on Flickr, just posted a link to a good story from GigaOm about what the new Flickr could mean as an alternative to Instagram.
Last week I wrote about the decreasing reach of newspapers for telling your story to the community at large. While some of that decrease is due to falling readership, a situation that is likely to get even worse if you live in a community where the main daily newspaper is about to create a paywall and pull the rug out from under online readers who have grown used to the paper giving away content for free online, one newspaper in California thinks that falling readership is really about the content itself. This morning, National Public Radio ran an article about the Orange County Register and its recent growth and hiring spurt, where the newspaper leadership has found that improving the news content is bringing back subscribers. Read and listen.
This experiment goes against the path followed by most newspapers, where dwindling advertising revenue caused staff reductions, many of which led to less local news content. The other interesting part of this story is that this particular newspaper is concentrating on its print paper over the digital version of the paper.
One thing is sure – if your newspaper is growing, and if the number of print subscribers is growing, that newspaper could be an effective place to reach members of the public whose demographics match your message. The key is knowing and trusting those demographics.
You should be aware that beginning today, your Instagram photos won’t appear in your followers’ Twitter feeds in the same way. The two social media tools are in a battle that results in big changes for end users – the very people you are trying to reach with your photos and strategic communications.
I’ll offer tips and best practices for how your organization or business can work around this change as things shake out in the next few days, but in case you wonder what this is all about and you want to find out more, here are a few links to the news that explains what is happening:
- Twitter gets little sympathy over Instagram’s pulled photos – SocialTimes
- Instagram photo-rendering issue – Twitter
- Instagram CEO feels Twitter card removal is ‘the correct thing for our business’ but calls changes ‘really confusing’ to users – The Verge
You can also follow my Twitter feed for more tips related to this and other communication topics: www.twitter.com/robmcnairhuff
If you need to create a video for your website or for posting on YouTube, Derrick Story offers some tips and inspiration regarding how he created a high quality time lapse video using a Third Generation iPad and editing software on his Mac – Time lapse behind the scenes look at Leo Laporte’s TWiT studio.
This short blog post does intrigue me, since I work with a Third Generation iPad and I haven’t done anything really useful with the camera, other than make jokes about people who hold up iPads to record events. Maybe it’s time to stop being funny and learn something!
The local daily newspaper made a sobering announcement last weekend. Beginning Dec. 17, 2012, access to articles on the paper’s website will cost readers nearly $10 a month. This isn’t a surprising announcement. Before the creation of the Internet, everyone had to either pay for the newspaper to be delivered at home, pick up a copy at a newsstand or newspaper box, or read a free communal copy at the local cafe or library. Now the Internet readers – the fastest growing audience for most newspapers – will have to pay or go away.
Newspapers have to find a way to make money from the growing online audience, and it’s easy to debate whether your local paper or the New York Times or the Wall Street Journal or any other paper that has set up a paywall is implementing the right policies to attract paying customers, but regardless of this debate, papers are changing or dying.
Why does this matter for you? If you have a story to tell or products to sell, and you rely on coverage in the local newspaper to create awareness for your story or products, it is very likely that the potential audience for your message will drastically drop when your local newspaper turns off free access to its content on the Internet. Those who opt to pay for online access to news and advertising that they are used to getting for free, and those who follow the industry will soon see how these paywall experiments work. But more importantly for you and your business, how will you work around the likelihood of a smaller readership if you count on newspaper readers to build buzz for your products and services?
The need for an effective communication and marketing strategy that uses multiple channels to get your story in front of readers and potential customers is growing more obvious every day. And remember – many people still want to stay informed about their community and the stories within their community. It’s just that the delivery methods for that news are more diverse than they were in the 1950s and 1960s, before the Internet grew into such a resource and distraction.