Building a community on social media platforms is no different than building a community in the real world. You have to start small and build a network over time.
A story in The Olympian about the ways that Saint Martin’s University in Lacey is building its social media community is a perfect example: Social media builds community. In this case, the college has recruited a team of current college students to post their insights into the daily life of the university as a way to expose the university culture to prospective students who already live their daily lives on Facebook, Twitter and other social media tools.
Companies and government agencies can do the same thing, through different methodologies, to build their brand or engage their real world communities by developing a genuine voice on social media and interacting with their customers or the public where they already spend time every day.
Are you building a community through social media tools?